Module 1: Introduction to Sales & Persuasion
1.1 Understanding Sales & Its Importance
Sales is the process of persuading potential customers to purchase a product or service. It is the lifeblood of any business and involves effective communication, relationship-building, and problem-solving.
Key concepts in sales:
Sales Funnel – The stages customers go through before making a purchase.
Value Proposition – Communicating why a product/service is beneficial.
Trust & Credibility – The foundation of effective sales.
Objection Handling – Addressing concerns and hesitations.
1.2 The Psychology of Persuasion
The role of emotions in decision-making.
Principles of persuasion: reciprocity, social proof, authority, scarcity.
Building rapport and trust with potential customers.
1.3 Different Types of Sales
B2B Sales – Selling to businesses.
B2C Sales – Selling directly to consumers.
Consultative Sales – Focusing on solving problems rather than just pushing a product.
Test: Introduction to Sales & Persuasion
1.What is the role of persuasion in sales?
2.Name and explain two principles of persuasion.
3.How does building trust impact sales success?
Module 2: The Sales Process & Sales Funnel
2.1 Understanding the Sales Funnel
Awareness – Capturing attention.
Interest – Engaging the prospect.
Consideration – Overcoming objections.
Decision – Closing the sale.
Retention – Keeping customers loyal.
2.2 Prospecting & Lead Generation
Identifying potential customers.
Using networking, referrals, and online tools for lead generation.
Cold outreach vs. warm leads.
2.3 Qualifying Leads & Handling Objections
Determining if a prospect is a good fit.
Addressing common objections and concerns.
Using the "Feel-Felt-Found" method for objections.
Test: Sales Process & Sales Funnel
1.Describe the five stages of the sales funnel.
2.What are the best ways to generate leads?
3.How should objections be handled effectively?
Module 3: Effective Sales Communication
3.1 Building Rapport with Customers
The importance of active listening.
Mirroring and matching communication styles.
Understanding customer needs and pain points.
3.2 Persuasive Sales Techniques
Storytelling in sales.
The power of asking the right questions.
Creating a sense of urgency without pressure.
3.3 Negotiation & Closing Strategies
The "win-win" approach to negotiation.
Recognizing buying signals.
Closing techniques: assumptive close, trial close, and alternative close.
Test: Effective Sales Communication
1.Why is active listening crucial in sales?
2.What are some effective closing techniques?
3.How can storytelling be used to persuade customers?
Module 4: Advanced Sales Strategies
4.1 High-Ticket Sales & Relationship Selling
Selling premium products/services.
Focusing on long-term customer relationships.
Handling high-value transactions with confidence.
4.2 Sales Automation & CRM Systems
Using technology to streamline sales.
How to leverage CRM tools to track and nurture leads.
Personalization at scale.
4.3 Follow-Up & Customer Retention
The importance of follow-ups in sales.
Retention strategies to turn customers into brand advocates.
Loyalty programs and referral incentives.
Test: Advanced Sales Strategies
1.What are the key differences between high-ticket sales and regular sales?
2.How can CRM systems improve the sales process?
3.Why are follow-ups essential in sales?
Module 5: Ethical Selling & Long-Term Success
5.1 Ethical Sales Practices
Selling with integrity and transparency.
Avoiding manipulative tactics.
Putting the customer’s needs first.
5.2 Developing a Resilient Sales Mindset
Overcoming rejection and setbacks.
Maintaining motivation and confidence.
Continuous learning and improvement.
5.3 Scaling Sales Efforts
Hiring and training sales teams.
Creating repeatable sales processes.
Expanding into new markets.
Test: Ethical Selling & Long-Term Success
1.What defines ethical selling?
2.How can a salesperson develop resilience in their career?
3.What steps can a business take to scale its sales operations?
Conclusion and Next Steps
Reviewing the key takeaways from each module.
Implementing an action plan for improving sales performance.
Exploring further sales training and mentorship opportunities.
Date :
January 17, 2022
Language :
Japanees
Meet Your Teacher
Course Includes
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4 hours on-demand video -
73 articles -
650+ downloadable resources -
Full Lifetime Access -
Access on mobile and TV or any devices -
Certificate of completion
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