Module 1: Introduction to Marketing
1.1 Understanding Marketing and Its Role
Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs, crafting compelling messages, and delivering value to target audiences.
Key concepts in marketing:
Value Proposition – The unique benefit a business offers customers.
Marketing Mix (4Ps) – Product, Price, Place, Promotion.
Target Market – Identifying and segmenting potential customers.
Customer Journey – The process customers go through from awareness to purchase.
1.2 Types of Marketing
Traditional Marketing – TV, radio, print ads, billboards.
Digital Marketing – Social media, SEO, email campaigns, online ads.
Influencer Marketing – Partnering with influencers to promote products.
Content Marketing – Providing valuable content to attract and retain customers.
1.3 Consumer Behavior & Psychology
Understanding what drives customers to make purchasing decisions.
The role of emotions, social proof, and brand loyalty.
Behavioral triggers and how to apply them in marketing.
Test: Introduction to Marketing
1.What is the role of marketing in business growth?
2.Define the 4Ps of the marketing mix and provide an example for each.
3.Why is understanding consumer behavior essential in marketing.
Module 2: Branding & Positioning
2.1 Building a Strong Brand Identity
What makes a strong brand? Logo, colors, messaging, and tone.
The importance of consistency across all marketing channels.
How to create a compelling brand story that connects with customers.
2.2 Brand Positioning Strategies
Differentiation: Standing out from competitors.
Niche positioning: Focusing on a specific market segment.
Value-based positioning: Competing on quality, not just price.
2.3 Reputation Management & Brand Loyalty
The impact of customer reviews and testimonials.
Strategies to build trust and credibility.
Customer retention techniques.
Test: Branding & Positioning
1.What are the key elements of a strong brand identity?
2.Explain the importance of brand consistency.
3.How can a business improve its brand reputation?
Module 3: Digital Marketing Essentials
3.1 Website Optimization & SEO
Importance of a user-friendly website.
Basics of search engine optimization (SEO).
How to improve website conversion rates.
3.2 Social Media Marketing
Choosing the right platforms for your brand.
Organic vs. paid social media strategies.
Engaging content ideas for audience growth.
3.3 Email Marketing & Lead Generation
How to build an email list.
Crafting high-converting email campaigns.
Automated email sequences for nurturing leads.
Test: Digital Marketing
1.What are the best practices for website SEO?
2.Name three ways to generate leads online.
3.Why is email marketing still effective in 2025?
Module 4: Paid Advertising Strategies
4.1 Facebook & Instagram Ads
How to create high-converting ad campaigns.
Understanding ad targeting and audience segmentation.
Budgeting and optimizing ad performance.
4.2 Google Ads & PPC Campaigns
Basics of pay-per-click (PPC) advertising.
Keywords and bidding strategies.
Retargeting and display ads.
4.3 Analytics & Performance Tracking
How to measure ad performance.
Key metrics: CTR, CPC, ROAS.
A/B testing and campaign optimization.
Test: Paid Advertising
1.What is the difference between organic and paid marketing?
2.How do you track the effectiveness of an ad campaign?
3.Why is retargeting important for conversion rates?
Module 5: Growth Hacking & Scaling Strategies
5.1 Viral Marketing Techniques
Creating shareable content.
Leveraging trends for brand exposure.
Encouraging user-generated content.
5.2 Partnerships & Affiliate Marketing
Collaborating with influencers and brand ambassadors.
Setting up affiliate programs.
How referral marketing can drive sales.
5.3 Long-Term Growth Strategies
Retaining customers through exceptional service.
Continuous brand evolution and adaptation.
Expanding into new markets.
Test: Growth Strategies
1.What are three ways to create viral marketing campaigns?
2.How does affiliate marketing work?
3.What is the importance of customer retention in business growth?
Conclusion and Next Steps
Reviewing the key takeaways from each module.
Implementing an action plan for growing a brand.
Exploring further marketing strategies and industry trends.
Date :
January 19, 2022
Language :
Chuwe
Meet Your Teacher
Related Skills
Course Includes
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4 hours on-demand video -
73 articles -
650+ downloadable resources -
Full Lifetime Access -
Access on mobile and TV or any devices -
Certificate of completion
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