Module 1: Introduction to Digital Marketing
1.1 Understanding Digital Marketing
Digital marketing encompasses all online strategies used to attract, engage, and convert customers. It includes various channels such as social media, SEO, email marketing, and paid advertising.
Key components of digital marketing:
Content Marketing – Creating valuable content to attract users.
Search Engine Optimization (SEO) – Optimizing content to rank higher on search engines.
Pay-Per-Click Advertising (PPC) – Paid online advertising to drive traffic.
Email Marketing – Direct communication with prospects and customers.
Affiliate Marketing – Partnering with third parties to promote products.
1.2 Digital Marketing vs. Traditional Marketing
Digital marketing is measurable, cost-effective, and highly targeted.
Traditional marketing includes print, TV, radio, and direct mail.
Digital allows for precise audience segmentation and better conversion tracking.
1.3 The Customer Journey in Digital Marketing
Awareness – The customer learns about your brand.
Consideration – They evaluate your offerings.
Conversion – They make a purchase.
Loyalty & Advocacy – They become repeat customers and brand ambassadors.
Test: Introduction to Digital Marketing
1.What are the key components of digital marketing?
2.How does digital marketing differ from traditional marketing?
3.What are the stages of the customer journey in digital marketing?
Module 2: Website & SEO Optimization
2.1 The Importance of a Website in Digital Marketing
Your website is the foundation of your online presence.
Key elements of an effective website: speed, mobile responsiveness, UX/UI design.
Using landing pages for conversions.
2.2 Search Engine Optimization (SEO)
On-Page SEO: Title tags, meta descriptions, keyword optimization.
Off-Page SEO: Backlinks, social signals, online reputation.
Technical SEO: Site speed, schema markup, mobile-friendliness.
2.3 Keyword Research & Content Strategy
Using tools like Google Keyword Planner, Ahrefs, SEMrush.
Creating high-quality, keyword-rich content.
The importance of evergreen content for long-term SEO success.
Test: Website & SEO Optimization
1.What are the three types of SEO?
2.Why is keyword research essential for content marketing?
3.How can website speed impact SEO rankings?
Module 3: Social Media Marketing
3.1 Choosing the Right Platforms
Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest – which one suits your business?
Understanding audience demographics per platform.
Organic vs. paid social media strategies.
3.2 Creating Engaging Social Media Content
Best practices for visual and written content.
Importance of consistency and posting frequency.
Social media storytelling techniques.
3.3 Social Media Advertising
Facebook & Instagram Ads – Creating effective ad campaigns.
Twitter & LinkedIn Ads – Targeting professionals and niche audiences.
Retargeting strategies for increasing conversions.
Test: Social Media Marketing
1.How do you choose the right social media platform for your business?
2.What are the key elements of an engaging social media post?
3.How does retargeting work in social media advertising?
Module 4: Paid Advertising & PPC Campaigns
4.1 Understanding PPC Advertising
Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads.
Auction-based advertising and bidding strategies.
Setting campaign objectives and KPIs.
4.2 Creating High-Converting Ads
Writing compelling ad copy.
Choosing the right ad creatives and formats.
A/B testing for optimization.
4.3 Analyzing & Optimizing PPC Campaigns
Using Google Analytics and Facebook Pixel.
Key performance indicators: CPC, CTR, ROAS.
Adjusting targeting and bidding strategies.
Test: Paid Advertising
1.What are the different PPC platforms available?
2.Why is A/B testing important in ad campaigns?
3.What metrics are essential for measuring PPC performance?
Module 5: Email & Affiliate Marketing
5.1 Building an Email List
The importance of lead magnets and opt-in forms.
Segmentation strategies for personalized emails.
Creating effective welcome and nurture sequences.
5.2 Crafting High-Converting Email Campaigns
Writing compelling subject lines and CTAs.
Automation strategies for sales funnels.
Measuring email performance: open rates, click-through rates, conversions.
5.3 Affiliate Marketing & Partnerships
Choosing the right affiliate programs.
Monetization strategies through affiliate promotions.
Tracking and optimizing affiliate sales.
Test: Email & Affiliate Marketing
1.How do you build an email list effectively?
2.What makes a compelling email marketing campaign?
3.How does affiliate marketing generate passive income?
Conclusion and Next Steps
Reviewing the key takeaways from each module.
Implementing an action plan for mastering digital marketing.
Exploring emerging trends in the digital landscape.
Date :
January 18, 2022
Language :
English
Meet Your Teacher
Related Skills
Course Includes
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4 hours on-demand video -
73 articles -
650+ downloadable resources -
Full Lifetime Access -
Access on mobile and TV or any devices -
Certificate of completion
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